17 May 2016
5:30 – 8:00 pm
Pilgrim Quality Solutions
Tampa, FL
Why do some speakers always win over the audience, while others fail to connect? Many speakers get all the words right, but make little or no impact upon their audience. Come engage with professionals from your local regulatory community and hear an interactive presentation that will help you improve your communications skills. This event is coordinated by the RAPS Florida Chapter and is intended to encourage knowledge sharing and community development within your geographic region.
Whenever we communicate there are actually two conversations – one conscious, the other unconscious. Both conversations are governed by the “emotional” part of our brains – the limbic system, which receives, interprets and routes data from both the conscious and unconscious mind, processing sensations at 10 million bits per second. That’s 80,000 times faster than the conscious thinking part of the brain. The emotional brain makes unconscious judgments about people and situations in nanoseconds. We sense these judgments long before we are cognitively aware of them.
Learning Objectives:
- Understanding the unconscious conversation and its impact upon every audience
- Why audiences react emotionally before they react intellectually
- Why thinking is a bad way to communicate
- Controlling the unconscious conversation by aligning one’s body, voice and words
- Two simple techniques that can put you in control of the unconscious conversation
Light refreshments will be provided and RAC holders may claim two RAC recertification credits.
Date/Time:
Tuesday, 17 May 2016
5:30–6:00 pm Registration Check-In and Networking
6:15–6:30 pm Opening Comments/Announcements
6:30–7:30 pm Speaker Presentation and Q/A Session
8:00 pm Program Adjourns
Location:
Pilgrim Quality Solutions
2807 West Busch Boulevard
Tampa, FL 33618
Get directions online or call +1 813 915 1663
Registration:
Prior to 10 May
RAPS members: $15 Nonmembers: $20
On or after 10 May
RAPS members: $25 Nonmembers: $30
» Registration Form (PDF) - for registration by mail or fax
Speaker:
Lee Zeidman, strategic and crisis communications consultant, executive and leadership training coach, 3D Communications
Lee Zeidman is a strategic and crisis communications expert with a specialty in coaching C-level executives. For the last 20 years, Zeidman has taught major figures in global business to communicate authentically, and effectively manage their messages under the most adversarial situations. Zeidman has prepared executives to manage: controversial issues on network television news broadcasts; interviews with major magazines and prominent newspapers; annual shareholders meetings; quarterly earnings conference calls; analyst conferences; IPO “Road Shows” and product premieres. For 20 years, Zeidman also had a career in broadcast journalism where he was an award-winning prime time producer for CBS News’ 60 Minutes, 48 Hours and Street Stories. Zeidman produced for a “Who’s Who” of network reporters. He has an intimate understanding of the processes and techniques used to create the news. Zeidman knows what reporters, producers and editors look for in a story, and teaches “tricks of the trade” to enable his clients to turn every interview into an opportunity to maximize their message.
Local Contact: Jan Flégeau, chair, RAPS Florida Chapter
RAPS Contact: Wesley Carr, senior manager, chapter and volunteer relations, RAPS, +1 301 770 2920