Sponsored Webcast: New Ways to Approach Market Access in the Changing Healthcare Marketplace

When:  Jun 15, 2016 from 12:00 to 13:30 (ET)

15 June 2016

12:00-1:30pm ET

 

Sponsored by:

In an effort to improve market access, companies are struggling to communicate the value of their product to customers and stakeholders. This webcast will help regulatory professionals think about how to use the drug development process to obtain those improvements. It is clear that market access—coverage and reimbursement for new life sciences products—increasingly has become almost as challenging and risky as the drug development and approval process. Stakeholders are demanding products that bring value to the market and to patients’ lives. It is essential companies start early to understand how stakeholders might value their products and to try to incorporate those views as the product is developed.

Learning Level: 

Intermediate: Content is designed based upon the assumption that individuals have basic knowledge of the topic(s) and/or demonstrated competence related to the topic(s). Higher-level concepts are introduced during lectures; exercises requiring synthesis and/or application of concepts are incorporated into the activity.

Learning Objectives

Upon the webcast's conclusion, you will be able to: 

  • Explain how and why the US market for life sciences products has become so challenging
  • Discuss how the product development process can enhance market acceptance of products
  • Consider how to incorporate stakeholder views of values and use communications tools to convey and appreciation of those views

Who Should Attend

  • Regulatory professionals
  • Market access professionals
  • Product development professionals
  • Clinical professionals

 

All you need to participate in a webcast is Internet access and a telephone connection. Expert presenters virtually deliver the presentation via the Internet, while participants simultaneously view the PowerPoint slides on their own computers. A live Q&A portion following the presentation enables interaction between participants and presenters.