HI Laura.
Just to add to David's claims (we actually have known each other far too many years that it feels like I am finishing his sentences here!) I would honestly say "It depends" to the agency.
Along with where the product is manufactured for US consumption (US or import) you need to remember that the FDA has far more sweeping authority granted by FDCA because they only have to show the
appearance of adulteration for imports while they have to
prove adulteration for domestic production.
More importantly, what your claims mean will be reviewed in relation to the whole label. So if your claim is handled correctly with proper wording, and, as David pointed out, proper data to substantiate the claim, you might be OK. I usually like to use the example of a large red cross on a label. While the red cross is not "saying" anything (no words at all potentially) the fact that it is a recognized symbol of medical assistance means your product is making an implied claim. As another example, I remember several years back a company got in some hot water with the FDA over claiming that their product was a "no injection equivalent to Botox" for filling wrinkles (or something like that). Others have gotten caught up in "face lift" claims.
Finally, just remember, the FDA is not the only problem for you. FTC looks at all of these claims as well. More importantly competitors and consumers (plaintiff's lawyers) look at these claims and there have been several actions over the past few years to reign these claims in again both by FTC and by lawsuit.
From the questions you seem to be asking I would also recommend a one-day or two-day conference put on by Independent Cosmetics Manufacturers and Distributors either in CA or NY. The CA meeting is usually I think 2 days and it comes up in February sometime. The NY conference is usually in May and is a single day where you will also potentially be able to hear from FDA, FTC, and industry experts in the cosmetics arena. I have presented at the NY conference and have attended several of these. Great programs with some of the industry's most knowledgeable folks presenting along side of our regulatory senior staff at FDA and FTC.
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Victor Mencarelli
Director - Regulatory Affairs
Hain Celestial Group
United States
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Original Message:
Sent: 22-Sep-2017 19:03
From: LAURA HOSHUE
Subject: "Anti-aging" and "Rejuvenating" claims
Dear colleagues,
FDA does not have a list of claims it deems to be acceptable or not and as such, I struggle with weather our cosmetics, though intended to improve appearance and beautify, could make the claims of "anti-aging" and "rejuvenation". I understand that these are just words, but are these terms to FDA more of a claim that is intended to affect structure or are these claims reliant on the context or manner in which they are used. Essentially, what I want to know is whether to FDA these terms by nature do not just beautify or improve lines, but rather are more than just that.
Please advise and thank you as always.
Laura