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Omni Channel Marketing - Regulatory Challenges

  • 1.  Omni Channel Marketing - Regulatory Challenges

    Posted 07-Jan-2020 21:05


    I am trying to create a strategy for omni channel marketing for an in-market drug, and was wondering if anybody has experience with this. Especially around submissions, with respect to content, as the content will be personalized based on target HCPs. I would love to hear any advice, watch outs and suggestions. Also would love to hear if you have suggestions if it is to be treated as new drug. 

    Thanks and best regards

    Venkata Subramaniam Venkatakrishnan
    Proj. Manager, Reg. Affairs
    Morris Plains NJ
    United States