Regulatory Open Forum

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  • 1.  ad-promo submissions

    Posted 10-May-2016 12:54

    Hello, I have a question about submission of Promotional material.

    We have an approved vaccine, and have created a promotional piece for  HCP s. It was submitted on FORM 2253, and identified as an "Electronic Detail Aid", intended to be supplied as a PDF file on a CD. There has been a request from Sales and Marketing to print out the PDF file and distribute the print version instead of as a PDF File. 

    Does this need to be re-submitted as a new piece? The content and format are identical, it would just be printed instead of a PDF file. 

    Thank you for any input you can provide. 

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    Susan Shockey RAC
    Manager Quality and Regulatory Complianc
    Intercell/Valneva
    Gaithersburg MD
    United States
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  • 2.  RE: ad-promo submissions

    Posted 11-May-2016 08:23

    Hi Susan.

    While I am not intimately knowledgeable of the vaccine industry and the regulations underlying it, I would think, logically that if the information and format is identical and the only true difference is print versus CD pdf file, then FDA should not be wasting time on reviewing the exact same piece of promotional literature twice.  However, I would suggest that the only thing that would fit this would be a print of the exact pdf file that was included to be reviewed.  Let's face it, what is the difference in whether the company prints a hard copy of the electronic file or if the HCP prints the same hard copy?  Logically there is no reason to expect that FDA would want to spend time reviewing in my opinion.  If the agency is expecting to review this information again, that would seem like a significant point of improving efficiency.  But as I said, I would be absolutely certain that the print copy is identical to the CD copy because if it were not, then you at least theoretically could get some negative responses from FDA.

    ------------------------------
    Victor Mencarelli
    Sr. Manager - Regulatory Affairs
    Hain Celestial Group
    United States



  • 3.  RE: ad-promo submissions

    Posted 11-May-2016 10:31
    Susan,

    This is supplemental to Victor's valid points.

    When you fill out the Form FDA 2253, you could have added both to begin with.  You may do so now.

    Since both "CD-ROM" and "Print Ad" fall under different FDA codes per se, I would recommend you submit for the following rationale. 

    As RA professionals, our best efforts should be to do the submission exactly as required. Your marketing team should be noted that change can cause additional submission, the additional submission of which could have been avoided.  It is not believed that the Agency would need to spend extra time when you state the contents of both are "identical" in your submission.  The Agency should be noted - no surprise later!

    I may sound anal but it is highly recommended to do exactly as required/suggested (with justifiable, reasonable reasoning on a needed basis). 

    D