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Advertising Claims comparing product indications

  • 1.  Advertising Claims comparing product indications

    Posted 31-May-2011 15:38
    Can a promotional piece make comparisons based upon the approved indications between 2 products?  For example:  'Unlike Drug X, Drug Y is approved to increase survival in patients.' Some companies are doing it in print Ads and on Websites.

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    Mary Kay Rybicki
    Principal Consultant
    Naperville IL
    United States
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