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  • 1.  FDA Audit Medical devices advertising

    This message was posted by a user wishing to remain anonymous
    Posted 26-Dec-2017 09:20
    This message was posted by a user wishing to remain anonymous

    ​​Hi,

    Based on the details shared in a related discussion, on this topic , is it advisable to alter the advertising material including website information before the audit, assuming FDA would have already accessed the same.

    regards,


  • 2.  RE: FDA Audit Medical devices advertising

    Posted 27-Dec-2017 15:36
    FDA-related matters that are changed shortly before an audit may give the appearance that the company knew there was a violation and fixed it.   And that may be ok, if your internal review process finds, for example, off-label content that needs to be corrected.   However, I would tend to leave things as they are unless you think the content needs to be corrected.    And while opinions may differ on this, I do not believe there is any first amendment right to prevent review of any materials that the FDA auditor or the company believes to be labeling.

    Roger

    ------------------------------
    Roger Cepeda, Attorney
    Health Sciences Law Group LLC
    7670 N. Port Washington Rd., Ste. 201
    Fox Point, WI 53217
    Office: 414-206-2105
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    Roger.Cepeda@HealthSciencesLawGroup.com
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  • 3.  RE: FDA Audit Medical devices advertising

    Posted 27-Dec-2017 16:40
    This just seems like you or your company is trying to hide something. If you're trying to correct labeling issues this large that it expands in websites, brochures, etc. I would follow your quality system and open a CAPA since this seems like a systemic issue. Figure out why there are issues (assuming there are) with the advertising; what is the true root cause. Is it lack of documentation of review or is it lack of knowledge, bad quality culture, marketing lives in a bubble, etc.

    Most companies will have a review of advertising material or even press releases before it goes to public and that review is signed-off by regulatory, clinical, and marketing at a minimum and filed within document control. It's treated like another labeling material (ever see those alpha-numeric designations and sometimes revisions at the bottom footer of particular company pages? those are document control numbers, meaning they went through approval/review). If you don't treat websites and promotional/advertising materials this way, it will be very obvious to the FDA. I've had FDA come to me with print-outs of the website or a magazine that has a page that contain advertisement. If you're not already aware that they do review advert/promotion materials as labeling, please treat it as such now. Just look at all the warning letters on labeling or audit findings related to it that's been going on for years now. Admit to the issue and then fix it. FDA will be happier if you fix the problem you know now exist rather than try to hide it.

    Good luck to you.

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    Clarisa Tate
    VP, Product Development and Regulatory Affairs
    Medical Devices Professional, RA/QA/Engineering
    Bay Area, CA
    USA
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  • 4.  RE: FDA Audit Medical devices advertising

    Posted 28-Dec-2017 07:30
    I agree with Clarissa on this.  Besides FDA, FTC, your competitors, and maybe plaintiff's lawyers  will review your labeling.  

    Yes First Amendment applies, but false and misleading speech, and unethical behavior (bad culture) will come back to bite you in lawsuits, legal fees, distraction to other work. And dealing with a Warning Letter that could easily result as an inspection refusal if you "refuse" to let FDA review advertising/labeling is not a hoot either. 

    Think hard about it. Choose wisely whether this is a battle you want to fight.  FDA inspectors can easily find something to cite.  Make them mad in one area, good luck in another.

    Ginger Cantor, MBA, RAC
    Centaur Consulting LLC centaurconsultingllc@gmail.com
    (715) 307-1850