You really have two different question here.
First - press releases etc targeted to the investment community. Generally FDA/FTC use enforcement discretion on this - thus you can describe the product, make claims etc. However, you need to be able to demonstrate that they are NOT targeted to/made available to, potential customers. This is generally done by which places you release the news release (financial press vs medical or broad) and how long you leave it up, which section of a website it is included in (once again, investor specific section). Document exactly how you will control this and make sure all claims are truthful.
Second - how to determine what claims are ok for a device not requiring clearance. Assuming that the device is not exempt from 21CFR820, this is all tied to the design history file. What is the indication in the development documents? what claims does the DV/DVal testing support? Are there significant risks identified in the risk analysis (I'd guess not based on exempt status) that need to be disclosed? Use this DHF material as your guideline.
g-
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Ginger Glaser RAC
Vice-President, Quality and Regulatory Affairs
Maplewood MN
United States
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Original Message:
Sent: 14-Mar-2017 15:27
From: Anonymous Member
Subject: labelling and advertising
This message was posted by a user wishing to remain anonymous
I am working with a start up that is creating fundraising press releases. The product function is described in these documents. Is this considered advertising? Also, these products do not require pre-market notification, so I am not sure what the boundaries are regarding product claims. Looking forward to your comments. Thanks in advance for your help.