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  • 1.  Banner ad for black box warning drugs

    This message was posted by a user wishing to remain anonymous
    Posted 14-Nov-2022 08:09
    This message was posted by a user wishing to remain anonymous

    Hi,
    can we have branded banner ads for black box warning drugs? If yes, how can this be achieved in a compliant manner for a banner ad with 15 sec scrolling ISI restriction? Thanks 


  • 2.  RE: Banner ad for black box warning drugs

    Posted 19-Nov-2022 10:40
    Hi Anon

    It might be possible to present all the necessary information in a comprehensible way in such a restricted format. It would be a design challenge. Banner ads work well for reminder ads, but of course those aren't allowed for boxed warning drugs.

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    Anne LeBlanc
    United States
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