This workshop will be hosted by both the Ontario Chapter and the San Francisco Chapter.
Your company wants to use social media to promote your medical device. Where to start? For over a decade, digital marketing has embraced social media platforms such as YouTube, X, or Facebook to advertise and promote products and therapies. It is estimated that nearly 5 billion people globally utilize social media, and this just continues to grow. In a US MedDev regulatory environment, the fast-paced journey can be challenging at first, but with the right strategy and framework, the results will be impactful.
This session will discuss the key aspects of medical devices advertising and promotion from a procedural perspective and how to prepare content for smooth MLR (Medical, Legal, Regulatory) reviews. On a pragmatic basis, the Anatomy of a Tweet session will also provide the audience with a simple template for content routing, using tweets as examples, lessons learned, and best practices for a complete walk-through from start to finish.
This session's learning objectives are applicable to audiences of small and larger companies alike.
Registration Fees & Deadlines
Member $0 | Nonmember $25
Learning Objectives
- Capture the key aspects of advertising and promotion for medical devices in a regulated environment for a procedure
- type document.
- Learn best practices for a smooth MLR (Medical, Legal, Regulatory) review.
- Use or adapt a simple template for content routing.
Who Should Attend?
This is a great overview for new RA professionals who have not been closely involved in Ad and Promo MedDev before and a few new tips for seasoned RA professionals in this ever-changing environment.
Audience Learning Level
Basic: Content is introductory in nature and requires no requisite knowledge or experience to grasp concepts and related exercises. Basic educational activities are meant to establish a foundation of knowledge and/or competence that will be expanded upon in practice or in higher level activities.
to
Intermediate: Content is designed based upon the assumption that individuals have basic knowledge of the topic(s) and/or demonstrated competence related to the topic(s). Higher-level concepts are introduced during lectures; exercises requiring synthesis and/or application of concepts are incorporated into the activity.
Speakers
Jennifer Ng Ain Kin
Regulatory Affairs, Ad and Promo, Abbott
Cancellations and Refunds
RAPS reserves the right to cancel this program at its sole discretion. RAPS will not be responsible for travel or other costs incurred due to cancellation. All cancellation requests must be submitted in writing to support@raps.org. Cancellations will receive a full refund minus a 20% administrative fee. RAPS is unable to accept cancellations by phone.
Substitutions
Paid registration substitutions may be accepted with written approval from RAPS for requests received before the start of the event. To transfer a registration, email support@raps.org with the event title, name of the original registrant, and the contact information for the new attendee.
Proof of Attendance
A certificate of attendance can be downloaded from the RAPS Learning Portal following the event.
Questions
Contact the RAPS Support Center:
Call +1 301 770 2920, ext. 200 (8:30 am–5:30 pm EST, Monday–Friday) or email
RAPS@raps.org