Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle, says Dan and Chip Heath, is a conflict that's built into our brains.
As a lead-up to 2011 RAPS, we are happy to announce that RAPS members get a 20% discount on Switch: How to Change Things When Change is Hard. Switch is the latest book from the keynote speaker at 2011 RAPS: The Regulatory Convergence, Dan Heath and his brother, Chip. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. It debuted at #1 on both the Wall Street Journal and New York Times bestseller lists.
Get your 20% discount on Switch: How to Change Things When Change is Hard by entering MEMBERAUGUST in the discount code box at checkout.
In addition, if you are attending 2011 RAPS you can pick up your book in person in Indianapolis and not pay any shipping! To have us hold your book for you in Indianapolis (with the 20% discount) please call the Solutions Center at 301-770-2920 ext. 200.
Happy reading!
~Alex
Alexander Cooper
Member Relations Manager
Regulatory Affairs Professionals Society® (RAPS)
acooper@raps.org