Blogs

In case you missed it, the FTC recently issued a guidance titled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising” in response to consumers’ growing use of mobile devices and social media applications, and advertisers’ efforts to reach consumers via these new devices and media. The FTC’s guidance emphasizes that the same consumer protection laws that apply to traditional advertising also apply to online advertising. The FTC issued the guidance, however, to address some of the unique advertising issues that arise in advertising on mobile devices and in social media. Read a quick summary here - http://www.alston.com/files/publication/913e5596-c77a-41e5-bfd4-ef2396fa5390/presentation/publicationattachment/5a0fa202-5e18-42fe-8b90-efba4b51d033/ftc-new-guidance-digital-advertising.pdf.