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Based on the notification to the FDA and marketing status change on the FDA website for an NDA product, the product is officially discontinued not due to safety or efficacy reasons. It's a marketing withdrawal from the company because the company is no longer interested in marketing the product and maintaining the product's filings. As a result, the company has stopped selling or distributing the products. Now the question is when the company should start to retire their marketing or promotional materials out there, for example, product website, etc. I'd appreciate to hear colleagues' experiences, and any feedback is appreciated!